Tag Archives: brand

27 Sep/10

What Can You Do With 15 Seconds?

By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...

Posted in Social Media | Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television | Leave a comment

2 Sep/10

4 Things Pharma Marketing Can Learn from Other Industries

By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...

Posted in Social Media | Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce | 2 Comments

24 Aug/10

Social Media for Connecting with Patients

By Andy Smith Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43...

Posted in Social Media | Tagged Blogs, brand, Facebook, FDA, healthcare, marketing, message, Nielsen, Patients, Pharma, radio, relationships, social media, social networks, television, traditional media | 1 Comment

14 Jul/10

New Jobs in Pharma: Social Media Strategists

By Bob Mason (@BobMasonPalio) Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to...

Posted in Social Media | Tagged Blogs, brand, Facebook, Google, LinkedIn, marketing, Search Engine Optimization, Twitter, Wikis, YouTube | 3 Comments