We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ‘Pharmasuiticus reps’ YouTube nature “documentary,” which you may have seen doing the rounds in your social networks.
Pixels&Pills: Why did you decide to make this video?
Paul Simms: We find ourselves quite frustrated with the current situation in pharmaceutical sales management. This is still [...]
Tags:Digital Tools·eyeforpharma·Health care·innovation·marketing·Paul Simms·Pharma·pharma reps·Pharmaceutical industry·Pharmasuiticus Rep·Sales·sales reps·sales tools·technology·user needs·Video
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
In February of this year, Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals, spoke with Sarah McLellan how innovation and advanced technologies like gene sequencing will affect healthcare.
Tags:Bob Harrell·Digital Innovation·ePharma Summit·ePharma Summit 2011·healthcare·innovation·Shire·technology
At ePharma Summit 2011, in February, Thomas Goetz, Executive Editor of WIRED Magazine, discussed how technology can help people make better decisions about their health, and explains the concept of Information with Feeling, or I.W.F., as a way to communicate messages more efficiently through good design.
Did we see this happen? Is the best yet to [...]
Tags:Compliance·Health·IWF·technology·Thomas Goetz·Tim Goetz·wired
by Jason Brandt (@jasondmg3)
For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the influence.
However, when you start to listen to the critics of the technology complain that diabetics, dieters, hyperventilaters, mouthwash users, cold medicine users or smokers can have incorrect results [...]
Tags:analyze·breathalyzers·data·Digital Tools·future·patient·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs
by Sven Larsen
We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and digital tools for salespeople, technology has driven an unprecedented wave of productivity, economic growth and improvement in our quality of [...]
Tags:communication·digital strategy·Digital Tools·marketing·mhealth·strategy·technology
Here on Pixels & Pills, we spend a lot of time talking about the e-patient. About how technology has helped patients become more involved in their own recovery, about how advances in social networks have helped people connect better to those facing the same challenges as they are. We offer advice on how pharma companies [...]
Tags:client·Communities·e-patient·epatient·epatient solutions·MS·patient communities·patient community·patient compliance·technology
As we come to the end of 2011, we also come to the end of our year-long Defining Moments series. Once a month, all this year, we’ve looked back at the biggest events from exactly 12 months prior, and noticed how we can relate what’s been changing our world to what we can do in [...]
Tags:arsenic based life·communication·defining moments·digital strategy·Education·innovation·media·process·research·science·science and medicine·scientific journals·scientific research·technology·year in review
by Krissy Goelz (@krisgoelz)
We here at Pixels & Pills are well-known for our vocal support of digital technology and its place in healthcare – how it’s helped medicine and care to advance and to help people better than ever before. But today I wanted to look at one particular facet of healthcare, and how going [...]
Tags:Compliance·connections·e-patient·e-patients·epatient·Health care·Medicine·personalization·social media·social networks·technology
