Tag Archives: Pharma industry

2 Jan/12

The Case For Mobile in Healthcare

by Briana Campbell (@MsMatchGirl) "If it's not mobile, it won't work in 2012 and beyond," Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions....

Posted in Digital Health | Tagged BDI, case studies, Conferences, Education, events, innovation, mhealth, mobile, mobile apps, mobile healthcare, Pharma, Pharma industry, Pharmaceutical industry, roundtables, technology, Trends, User Experience, user needs | 1 Comment

22 Dec/11

Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...

Posted in Digital Health | Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter | Leave a comment

24 Aug/11

Fallout? Pharma & The Facebook Wall

by Briana Campbell (@MsMatchGirl) About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls....

Posted in Social Media | Tagged communication, Communities, community, Facebook, FDA, FDA Guidance, John Mack, Jonathan Richman, NPR, Online community, Pharma, Pharma industry, Pharmaceutical industry, Pharmaguy, social media, Social network, social networks, user needs | 2 Comments

6 Jan/11

Messaging Madness

By Jon Fisher (@jmfisher) Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new...

Posted in Social Media | Tagged brand, business, chat, communication, Compliance, e-mail, equity, Facebook, management, messaging, network, organize, Pharma industry, regulations, silo, technology, time-sensitive, Web | 1 Comment

13 Jul/10

New Jobs in Pharma: Interactive New Media Social Web Guru

By Sven Larsen (@zemoga) Which came first the Pixel or the Pill? Thats what were often asked when people talk to us about our media and marketing efforts. Of course, the real question theyre...

Posted in Social Media | Tagged business, digital, marketing, metrics, Pharma industry, Sales, social media, technology, Twitter | 4 Comments