The Case For Mobile in Healthcare


by Briana Campbell (@MsMatchGirl)

“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going to need to be mobile.”

We’ve been talking about the importance of thinking mobile not just for pharma and healthcare marketing, but to provide much needed health services in the developing world for a while now. We feel strongly that including a mobile strategy in your plans will not only help you stay in business, it will help push innovation in healthcare to the next level.

With people turning more and more to the “second screen,” it’s important for us to think on how that screen can be best utilized. From The Department of Health & Human Services Health Data Initiative, which encouraged competitors to innovate around open data available from the government to make smartphone apps to improve health, to the insights shared by Jonathan Richman in his 2011 SXSWi presentation, “Your Computer is the Next Wonder Drug,” digital innovation is what is moving the world of healthcare forward. And pharma needs to keep pace.

Some quick facts for your consideration:

By 2015, 500 million people will be using mobile healthcare applications. [source]

Smartphones will offer the best opportunities for mobile health by 2015. [source]

17% of cell phone owners, or 15% of adults, have used their phone to look up health or medical information. [source]


Later this month, we’ll be at theMobile Healthcare Communications 2012: Case Studies and Roundtables, taking place January 26, 2012 in NYC. This half-day conference will present case studies demonstrating how major healthcare brands are connecting with consumers and professionals through mobile communications. Case studies will be presented by representatives from Allergen, Mount Sinai Adolescent Health Center – New York, Daiichi-Sankyo, and more. Interactive roundtables will follow the presentations. We’re looking forward to learning more about what companies have been successfully doing with mobile in the healthcare space, and talking about how we can keep innovating.

Use promo code P&P for a discounted rate of $175.

Date: Thursday, January 26, 2012
Location: The Graduate Center of The City University of NY
365 Fifth Avenue (at 34th Street), Conference Level C, New York, New York 10016
Discount Code: P&P



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