This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Bob Mason (@BobMasonPalio)
Attracting the youth market is critical for protecting the [...]
Tags:access·authenticity·brand advocate·communication·community·decision·digital·diligence·doctor·Generation Y·Health·information·marketing·millennial·mobile devices·motivation·online·parents·relationship·research·search·social media·technology
By Sven Larsen (@Zemoga)
Volkswagen’s Swedish ad agency created The Fun Theory website, stating: “This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”
The point is to rejoice in using fun to improve people’s actions. Two examples:
A speed-camera lottery – speeders get [...]
Tags:addiction·behavior·exercise·fun·gaming·idealistic·incentive·Medicine·monitoring·motivation·Pharma·social·symptoms
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
By Bob Mason (@BobMasonPalio)
Ah, summertime and the living is easy – except when you’re glued to the office. While winter finds us fighting colds and viruses, summer is a breeding ground for “anywhere-but-here-itis” – the days when you’d rather be on the beach, in the mountains, at the park or participating in other outdoor recreational [...]
Tags:fun·human resources·motivation·Productivity·recognition·staff·summer·vacation·work
