By Bill Lucas
Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system?
While the pharmaceutical industry carries a bad rap for being slow to adapt to changing technologies, CRM systems have long been a mainstay for managing [...]
Tags:collaboration·community·competition·cooperation·CRM·customer·customer service·data·disease management·distribution·doctors·information·integration·internal·Pharma·quota·relationships·Sales·strategy·technology
Photo courtesy of Forbes.com
By Sven Larsen (@zemoga)
Sometimes we get so focused on social media guidelines for ourselves as Pharma marketers that we don’t always notice when something very interesting happens, and our neighbors set up some guidelines of their own….which is precisely what the American Medical Association has done. Here’s a little summary for you:
[...]
Tags:American Medical Association·communication·doctors·Education·Facebook·FDA·guidelines·hospitals·News·Patients·privacy·rules·social media·training·Twitter
By Kimberly Reyes (@CommDuCoeur)
The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health conditions. Often referred to as “participatory medicine,” the movement is also a call to action for pharmaceutical companies to turn their attention towards education and information in [...]
Tags:communication·Communities·Compliance·consumer·digital strategy·doctors·Education·engagement·epatient·Health·information·marketing·patient·Pharmaceutical industry·Pharmaceuticals·social media·Trends·user needs
By Todd LaRoche (@toddlaroche)
It’s no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely – and challenging for pharmaceutical sales reps – the amount of time doctors have away from patients is decreasing. This article references a survey that shows 60 percent of doctors are [...]
Tags:digital·doctors·DTC·e-detailing·Education·patient·Sales·social media
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
By Dan Bobear (@dbobear)
No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We’ll wait.
…Back? Good. Because here, we’re not going to tell you about whether the iPad is worth buying or how to hack your new phone or what the latest Android [...]
Tags:Android·app·communication·doctors·FDA·iPad·IPhone·Mobile phone·Patients·Pharma
From Mark McCoy
There is a high level of dissatisfaction with our healthcare system these days, which makes pharma companies vulnerable to becoming a target for blame. It’s hard to believe that even though pharma companies discover and develop the drugs that advance medical treatment, the industry is so vilified that only cigarette makers and big [...]
Tags:American Board of Internal Medicine·doctors·Education·Legal Issues·Medicine·Opinion·Pharmaceutical industry·Residency
