This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know.
By Rob Kempton (@manonthemooncon)
Social media is no longer the future – it’s here. Various stakeholders including patients, pharmaceutical companies, hospitals, medical practitioners and others are finding their voice in [...]
Tags:business·community·conversation·credibility·discussion·expectation·Hospital·influence·information·medical practitioner·Patients·personal·perspective·Pharma·research·responsibilities·social media·stakeholders
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By [...]
Tags:business·Facebook·interaction·meaning·multi-task·network·Patients·physicians·Productivity·relationship·Skype·social media·substitution·Twitter
Image via Non-Surgical Orthopaedics, P.C.
By J. Vegerano
I was at my doctor’s office recently and noticed that he now uses IBM touch screen tablets in several areas of his practice. I spoke to my doctor in a bit of detail about why he chose to implement these tablets, and his answer was simple: technology is at [...]
Tags:backup·business·computer·doctor·electronic medical records·EMR·healthcare·integration·iPad·maintenance·Medicine·network·operation·Point of Care·practice·remote assistacne·safety·software·strategy·systems·tablet·tech support·technology·wireless
All the world’s a stage and comedians have mastered the ability to also make the world its audience. As pharmaceutical marketers look to strengthen relationships with patients, prospects, physicians, distributors and other customers, taking cues – if not material – from professional funny people could help perfect connections with the target audience.
What can comedy teach [...]
Tags:behavior change·business·comedy·controversy·current·disruption·emotional·inspiration·marketing·Patients·Pharma·serious·smart·technology
By Bob Mason (@BobMasonPalio)
While social media has broken down barriers enabling easy and fast two-way communication between businesses and customers, it’s not without its dark side. Social media provides a platform for anyone to express their experiences or sentiments towards a company, individual or medical practice, but what happens when the feedback is less than [...]
Tags:business·communication·customers·Facebook·feedback·improvement·Klout score·monitoring·negative·product development·relationships·response·review·social media·Twitter
By Tiffany Ryan (@TiffanyRyan)
It’s every marketer’s dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of Mouth (WOM) marketing is a hot topic, generating consumer buzz requires a focus on the most fundamental responsibility of a business: [...]
Tags:advocate·Blogs·brand·business·consistency·engagement·Facebook·influencer·marketing·message·monitor·platform·product review·realtionship·social media·Twitter·word of mouth
By Krissy Goelz (@krisgoelz)
Happy Friday, Pixels & Pills readers! It’s been a long and snowy week here in the Northeast and we’re delighted to see that the weekend forecast calls for…more snow. Oh well.
Remember how on Monday we gave you an awesome little set of marketing ideas, absolutely free of charge? Well, in the same [...]
Tags:applications·branding·business·communication·community·Facebook·HootSuite·link·messaging·privacy·scheduling·settings·snow·social media·strategy·style guide·TweetDeck·Twitter·Video
Today’s guest blog post comes from Carmen R. Gonzalez. Carmen is the Manager of Strategy and Communications at Healthcare Communications Group, a leading clinical trial recruitment and retention firm, where she spearheads new technology in clinical trial recruitment and business development initiatives.
By Carmen R. Gonzalez (@crgonzalez)
Digital applications are taking the lead in the clinical [...]
Tags:Android·application·business·cell phone·clinical trial·community·diversity·doctors·IPhone·maps·mobile·patient·Pharma·recruitment·screening·SMS·social media·staff·technology
Today’s guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development leader, with a strong focus on quality and innovation. After receiving his bachelor’s degree in education from Hogeschool Holland in Amsterdam, Hans worked for more than [...]
Tags:audience·biopharmaceutical·business·data·device·digital·drug·Education·exploration·HCP·healthcare·information·innovation·marketing·oasis·objectives·online·path·patient·plan·solution·strategy·success·traditional
Why blog?
March 7th, 2011 · No Comments · Knowledge, Opinion
By Andy Smith (@andysmithpalio)
Even though there are 126 million blogs available – 73,932 new ones popped up in the last 24 hours – many businesses are still gun-shy about blogging. What’s the hold up?
Resistance ranges from “I don’t have time to blog” to “I don’t know what to say,” and concerns about angering customers. The [...]
[Read more →]
Tags:Blog·business·comments·communication·community·conference·connection·content·customer·dialogue·engage·Facebook·ideas·information·interaction·Knowledge·mobile·search·SEO·success·Thought Leaders·Twitter