Tag Archives: Blogs

3 Jun/11

Trans-Media Storytelling

By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...

Posted in Digital Health, Social Media | Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video | Leave a comment

5 May/11

PHARM FRESH: “Chronic Babe” Jenni Prokopy Proposes a League of Health Community Heroes

Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma...

Posted in Social Media | Tagged advertisers, Blogs, ChronicBabe, collaboration, community, demographic, healthcare, heroes, Jenni Prokopy, open source, partnerships, Patients, Pharm Fresh, stigma | Leave a comment

4 Feb/11

Viva Voce!

By Tiffany Ryan (@TiffanyRyan) Its every marketers dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of...

Posted in Social Media | Tagged advocate, Blogs, brand, business, consistency, engagement, Facebook, influencer, marketing, message, monitor, platform, product review, realtionship, social media, Twitter, word of mouth | Leave a comment

1 Sep/10

AstraZenecas Brilinta

By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...

Posted in Digital Health | Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube | Leave a comment

24 Aug/10

Social Media for Connecting with Patients

By Andy Smith Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43...

Posted in Social Media | Tagged Blogs, brand, Facebook, FDA, healthcare, marketing, message, Nielsen, Patients, Pharma, radio, relationships, social media, social networks, television, traditional media | 1 Comment

27 Jul/10

Watching the Media: Avandia

Image courtesy of Present Diabetes By Russ Ward (@russcward) Over the last couple of weeks, if you havent heard people talking about Avandia, GlaxoSmithKlines diabetes drug, you must have been on...

Posted in Social Media | Tagged advertising, Avandia, Blogs, cardiology, community, FDA, GlaxoSmithKline, live, marketing, media, Medicine, News, PR, press, public relations, restrictions, Twitter | Leave a comment

14 Jul/10

New Jobs in Pharma: Social Media Strategists

By Bob Mason (@BobMasonPalio) Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to...

Posted in Social Media | Tagged Blogs, brand, Facebook, Google, LinkedIn, marketing, Search Engine Optimization, Twitter, Wikis, YouTube | 3 Comments

26 May/10

Pixels & Pills’ Ultimate Guide to Online Communities

By Bob Mason (@BobMasonPalio) We've talked before about different types of online communities, from Twitter to virtual worlds. The term, "online community" can mean anything from the "big ones"...

Posted in Social Media | Tagged Blogs, Cancer, communication, Conditions and Diseases, digital strategy, Digital Tools, Education, Facebook, Health, marketing, Online Communities, Online community, Patients, social media, Twitter | 3 Comments

17 May/10

Interview with AstraZeneca’s Earl Whipple

Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world's leading...

Posted in Social Media | Tagged AstraZeneca, Blogs, corporate social responsibility, Earl Whipple, Education, Facebook, FDA, healthcare community, marketing, media, Pharma, Pharmaceutical industry, social media, technology, Thought Leaders, Trends | 13 Comments

12 May/10

Wendy Blackburn of ePharma Rx Discusses Her Dosie Win

Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning "Best Industry Observer Blog" in the inaugral Dosie Awards and her thoughts on the Social Media...

Posted in Social Media | Tagged BDI, blogging, Blogs, communication, digital strategy, marketing, social media, Social Media and Healthcare Roundtable, Thought Leaders | 2 Comments

28 Apr/10

Who’s Talking to Doctors About Your Product?

By Sven Larsen (@zemoga) Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut...

Posted in Social Media | Tagged Blogs, communication, detailing, Education, marketing, Physician Social Networks, social media, technology, Trends, user needs | 5 Comments