by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
Tags:#bdi1·BDI·communication·Communities·conference·events·Health·Health care·LBi Health·marke·Video
Steve Etzler, Founder and CEO of the Business Development Institute, gives us his highlights from the event, points out some of his favorite speakers, and recounts all the key points from the roundtables.
Tags:BDI·case studies·events·highlights·Mobile Healthcare Communications·phone·roundtables·speakers·Steve Etzler·tablet·Video
Karl Schmeider, Chief Marketing Officer at Bridge 6 points out how consumer tablet adoption will change the way doctors practice and spend their off-hours.
Tags:adoption·BDI·Bridge 6·case studies·events·Karl Schmeider·Mobile Healthcare Communications·mobile optimization·phone·physician·roundtables·tablet·Video
William Reinstein, Senior Vice President of Business Development at KIT Digital, tackles the issue of cross-platform video hosting through a sophisticated content management system and wonders why video is a highly undervalued component of mobile technology.
Tags:BDI·case studies·CMS·digital democratization·events·KIT Digital·Mobile Healthcare Communications·phone·platform·roundtables·tablet·Video·William Reinstein
Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and shares the idea of private engagement.
Tags:Amir Kishon·BDI·case studies·consumer·engagement·events·Mobile Healthcare Communications·phone·private destination·roundtables·tablet·Video·Wellness Layers
Doug Robinson, VP of Business Development at MEDL Mobile, talks about how his company provides mobile solutions and applications to the underserved Spanish-speaking community, and why diabetes, pre-natal care, and obesity need special attention in the mobile space.
Tags:applications·BDI·case studies·conditions·diabetes·Doug Robinson·events·MEDL Mobile·Mobile Healthcare Communications·obesity·phone·pre-natal care·roundtables·Spanish·tablet·Video
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn’t anything new in mobile technology and the discussion should be focused on understanding audience, consolidation, and insight.
Tags:audience·BDI·brand·case studies·consolidation·events·Gerson Lehrman Group·Jacquelyn Nicholson·marketing·Mobile Healthcare Communications·new media·phone·roundtables·tablet·Video
Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can’t separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com mobile-compatible website.
Tags:application·BDI·Canada·case studies·consolidation·events·Kate Bird·Mobile Healthcare Communications·Pfizer·phone·roundtables·social media·tablet·Video
