Tag Archives: User Experience
I Love the Smell of Marketing in the Morning
By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...
Posted in Social Media
Tagged advertising, branding, communication, engagement, marketing, User Experience
Leave a comment
The Experience of a Lifetime: Erik Hauser & Experiential Marketing
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...
Posted in Social Media
Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience
3 Comments
The Failed Promise of Virtual Worlds
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them. By Jason Brandt (@Jasondmg3) The phrase "virtual...
What Pharma Can Learn from Livestrong.com
By Kimberly Reyes (@CommDuCoeur) In the spirit of this weeks storytelling theme, heres a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint...
Posted in Social Media
Tagged ADAM, goals, Health, Lance Armstrong, Livestrong, marketing, Pharma, Pharmaceutical industry, resolution, social media, Social network, Support Groups, User Experience
3 Comments
What Pharma Can Learn From Lance Armstrong
By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...
Posted in Social Media
Tagged branding, communication, Communities, content, Education, marketing, media, Patients, Pharma, storytelling, Thought Leaders, Trends, User Experience
3 Comments
How Comic Books Can Help Us Talk to Doctors
By Sven Larsen (@zemoga) Want to communicate more effectively and quickly with health care providers? Then read a few comic books. Probably not the advice you were expecting to hear, right? After...
Posted in Social Media
Tagged communication, Compliance, creativity, data visualization, Design, Digital Tools, drug safety, Education, infographics, innovation, media, Pharma, Trends, User Experience
4 Comments
What Business Are You In?
By DJ Edgerton (@wiltonbound) Are you a products or services company? Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and...
Do You Feel Your Customers Pain?
By Sven Larsen (@zemoga) The medical community is learning a hard lesson: empathy. Doctors that are better at connecting are having higher success rates in treating patients. Med schools have...
Posted in Social Media
Tagged Communities, Education, Patients, Pharma, Pharmaceutical industry, Thought Leaders, Trends, User Experience, user needs
Leave a comment
How to Build Online Relevance and Trust
By Russ Ward (@russcward) I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share...
John Mangano, Comscore and the Future of Pharma
By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...
Why There’s No Time Like the Present
By DJ Edgerton (@wiltonbound) Serious business. Creative. Cutting-edge. Elegant. Useful. I bloody love the modern world! Brilliant. We're not ones to "tweet" our own horn. But that's...
Posted in Digital Health, Social Media
Tagged communication, data, Design, Digital Tools, Education, innovation, Pharma, Pharmaceutical industry, social media, technology, Twitter, User Experience, user needs
Leave a comment
Are You Ready for GPS Medicine?
By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...