Tag Archives: branding

3 May/10

The Power of Performance: Product Demonstration

This post kicks off Creativity Week at Pixels & Pills, where we'll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign. By Neall...

Posted in Social Media | Tagged branding, communication, creativity, demonstrations, health literacy, integrity, marketing, mountebank, performance, Pharma | 4 Comments

15 Apr/10

Razorfish Health: Everyone’s Good-Looking Older Brother

This post is part of this week's theme of "Ones to Watch," where Pixels & Pills keeps your list of need-to-know names in the industry up to date. By Kimberly Reyes (@CommDuCoeur) Razorfish is...

Posted in Social Media | Tagged advertising, branding, digital strategy, innovation, marketing, Microsoft, Pharmaceutical industry, Pixels & Pills, Publicis, Razorfish, technology | 4 Comments

17 Mar/10

What Pharma Can Learn From Lance Armstrong

By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...

Posted in Social Media | Tagged branding, communication, Communities, content, Education, marketing, media, Patients, Pharma, storytelling, Thought Leaders, Trends, User Experience | 3 Comments

17 Feb/10

John Mangano, Comscore and the Future of Pharma

By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...

Posted in Digital Health, Social Media | Tagged #epharma, advertising, branding, communication, digital strategy, e-pharma summit, FDA, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience | Leave a comment

10 Feb/10

Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun

Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...

Posted in Social Media | Tagged #epharma, advertising, branding, communication, digital strategy, Digital Tools, e-pharma summit, innovation, marketing, media, Pharma, Pharmaceutical industry, social media, technology, Thought Leaders, Trends, User Experience, Video, viral video, You Tube | 3 Comments

9 Feb/10

Guy Mastrion on How Design Can Help Pharma Companies Communicate Better

Live from the E-Pharma Summit (#epharma) Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and...

Posted in Social Media | Tagged #fdasm, branding, communication, Design, digital strategy, Digital Tools, FDA, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs | 2 Comments

20 Jan/10

More Notes From the Design Ghetto

By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...

Posted in Digital Health | Tagged branding, Design, digital strategy, Graphic design, Industrial design, innovation, IPhone, marketing, Patients, Pharma, Pharmaceutical industry, Trends, User Experience, User interface design, user needs | 1 Comment

15 Jan/10

How Pharma Companies are Using Twitter

By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...

Posted in Social Media | Tagged branding, communication, Customer relationship management, digital strategy, Digital Tools, marketing, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, Twitter | 3 Comments

7 Jan/10

Breaking Out of the Creative Ghetto

By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...

Posted in Digital Health | Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience | 7 Comments

23 Dec/09

Can We Fix Pharma’s Trust Issues?

By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...

Posted in Social Media | Tagged advertising, brand loyalty, branding, communication, digital strategy, marketing, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience | Leave a comment

17 Dec/09

Is Your Doctor on Yelp?

By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...

Posted in Social Media | Tagged Blogs, branding, communication, Communities, Customer relationship management, Digital Tools, Education, marketing, Patients, Pharma, Pharmaceutical industry, Sales, social media, Social network, Thought Leaders, Trends, Twitter, user needs | Leave a comment

16 Dec/09

Did You Enter Yet?

By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...

Posted in Social Media | Tagged branding, communication, Communities, contest, digital strategy, Education, library, media, social media, Thought Leaders, Trends, Twitter, User Experience | Leave a comment