Tag Archives: branding
The Power of Performance: Product Demonstration
This post kicks off Creativity Week at Pixels & Pills, where we'll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign. By Neall...
Posted in Social Media
Tagged branding, communication, creativity, demonstrations, health literacy, integrity, marketing, mountebank, performance, Pharma
4 Comments
Razorfish Health: Everyone’s Good-Looking Older Brother
This post is part of this week's theme of "Ones to Watch," where Pixels & Pills keeps your list of need-to-know names in the industry up to date. By Kimberly Reyes (@CommDuCoeur) Razorfish is...
Posted in Social Media
Tagged advertising, branding, digital strategy, innovation, marketing, Microsoft, Pharmaceutical industry, Pixels & Pills, Publicis, Razorfish, technology
4 Comments
What Pharma Can Learn From Lance Armstrong
By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...
Posted in Social Media
Tagged branding, communication, Communities, content, Education, marketing, media, Patients, Pharma, storytelling, Thought Leaders, Trends, User Experience
3 Comments
John Mangano, Comscore and the Future of Pharma
By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...
Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun
Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...
Guy Mastrion on How Design Can Help Pharma Companies Communicate Better
Live from the E-Pharma Summit (#epharma) Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and...
Posted in Social Media
Tagged #fdasm, branding, communication, Design, digital strategy, Digital Tools, FDA, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
2 Comments
More Notes From the Design Ghetto
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
How Pharma Companies are Using Twitter
By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
Posted in Digital Health
Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience
7 Comments
Can We Fix Pharma’s Trust Issues?
By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...
Is Your Doctor on Yelp?
By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
Did You Enter Yet?
By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...
Posted in Social Media
Tagged branding, communication, Communities, contest, digital strategy, Education, library, media, social media, Thought Leaders, Trends, Twitter, User Experience
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