By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
