Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
Most of us aren’t lucky enough to have a doctor in the house, so it makes sense that 80 percent of Americans turn to the Internet to get information about diseases, procedures, doctors, hospitals, drugs therapies and other health-related issues. However, thanks to a boon in social media and proliferation of patient bloggers, today’s patients [...]
Tags:advocate·Blog·community·doctor·educate·influence·information·internet·patient·social media·treatment·Twitter
By DJ Edgerton (@wiltonbound)
Even while traveling, I have to say, it’s hard to ignore the recent Charlie Sheen Media Spectacular. His very public fall from grace has dominated the headlines, trumping the crisis in Libya and the Royal Wedding. Once the lead star of TV’s top-grossing sitcom, Charlie Sheen has become good ol’ American folly.
Whatever [...]
Tags:addiction·ADHD·Charlie Sheen·drug abuse·gaming·phobia·PTSD·therapy·treatment·winning
Image courtesy of Disney’s Recess
By Kimberly Reyes (@CommDuCoeur)
As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or too short; pimply with bad haircuts and clothes that didn’t quite fit right. It was a time for braces, oversized plastic glasses, [...]
Tags:adherence·adolescent·chronic condition·circle of care·communication·Communities·depression·disease·Education·engagement·epatient·Health·healthcare·innovation·management·marketing·MySpace·National Psoriasis Foundation·Pew Research Center·Pharma·pre-teens·research·social·social media·stigma·technology·teens·treatment·user needs
Today’s guest blog post comes from Chris Kelly, MEd, MA, Director of Health Education at HealthEd. Prior to HealthEd, Chris was director of education for the Alzheimer’s Association and also served as special care manager for Marriott Brighton Gardens Alzheimer’s Special Care Center, counselor and activities therapist with the Institute of Pennsylvania Hospital, group home [...]
Tags:Alzheimer's·barriers·caregiver·community·drivers·Education·healthcare·innovation·insight·journey·marketing·mining information·self-management·side effects·social media·symptoms·treatment
By Scott Neverett
People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues. The process often starts with research on the Web and ends with some action – joining a community, making a decision about a prescription or treatment, increasing self [...]
Tags:campaign·clinical trial·community·engagement·Google·multichannel·Patients·Pharma·research·search·SEO·social media·treatment·Web
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
