Tag Archives: strategy
What Pharma Could Learn from Mad Men
by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
Posted in Social Media
Tagged communication, Don Draper, healthcare, innovation, inspiration, Mad Men, marketing, Pharma, Pharmaceutical industry, social media, strategy, Trends
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Lean Digital Strategy
by Jason Brandt (@jasondmg3) Can two of the hottest organizational and operational trends from the last 20 years Lean Manufacturing and Six Sigma be adapted to pharma? Thats a trick question:...
Making the Case for Mobile in Healthcare
Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for...
Posted in Digital Health
Tagged conference, Conferences, events, Health, Health care, healthcare, marketing, mobile, Pharma, Pharmaceutical industry, strategy, technology, Trends
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Life Sciences Innovation Forum
We've entered conference season and there are a lot of great ones on the horizon in the next few weeks. Our friend John Mack has a fairly comprehensive list over on his website, but he's missing...
Why Aren’t We Talking About H-Commerce?
By Sven Larsen These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (thats Facebook commerce folks). Ive even heard...
Posted in Digital Health
Tagged Digital Tools, h-commerce, hcommerce, Health care, healthcare, innovation, marketing, online resources, Pharma, Pharmaceutical industry, strategy, technology, Trends, user needs
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POINT/COUNTERPOINT: Should You “Cross Streams” When You’re A Social Media Professional?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Best Practices, digital strategy, Digital Tools, Education, Opinion, social media, Social network, social networks, strategy, technology, Trends
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POINT/COUNTERPOINT: Should You ¢‚Ǩ≈ìCross Streams When Youre A Social Media Professional?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Best Practices, digital strategy, Digital Tools, Education, Opinion, social media, Social network, social networks, strategy, technology, Trends
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In Light of FDA Draft Guidance? Keep Going
by Briana Campbell (@MsMatchGirl) By now, youve all had time to review the FDAs draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical...
Can Pharma Harness Social Media for Product Research and Development?
by DJ Edgerton (@wiltonbound) The question seems almost nonsensical at first your Twitter followers may be really outstanding people, but theyre not organic chemists or researchers. And your...
Posted in Social Media
Tagged Compliance, data, digital strategy, Digital Tools, Education, engagement, epatient, FDA, information, innovation, Legal Issues, marketing, Pharma, Pharmaceutical industry, R&D, research and development, social media, Social network, strategy, technology, Trends, user needs
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The Tyranny of Tech: Can your Business Work Unplugged?
by Sven Larsen We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and...
Posted in Digital Health
Tagged communication, digital strategy, Digital Tools, marketing, mhealth, strategy, technology
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Five Years Forward
by DJ Edgerton (@wiltonbound) Over the next five years,spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be...
Posted in Digital Health
Tagged information, marketing, Pharmaceutical industry, social media, strategy, Trends
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The Wiki-fication of Medicine
by Sven Larsen Physicist Michael Neilsen discussed open research in a March TEDX event, the video of which was recently posted. As a rule, the academic community lives to publish. Mathematicians,...
Posted in Social Media
Tagged Digital Tools, innovation, Medicine, Michael Neilsen, open data, open medicine, Pharma, Pharmaceutical industry, social media, social networks, strategy, TedX, Trends, user needs
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