Tag Archives: Pfizer
Pfizer’s Kate Bird Talks About the Convergence of Mobile & Social Media and the Trend Towards Consolidation
Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can't separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com...
Posted in Digital Health, Social Media
Tagged application, BDI, Canada, case studies, consolidation, events, Kate Bird, Mobile Healthcare Communications, Pfizer, phone, roundtables, social media, tablet, Video
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Attention to Detail
By Kimberly Reyes (@CommDuCoeur) Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole,...
Posted in Social Media
Tagged Design, detail, digital, drugs, Johnson & Johnson, manufacturing, Pfizer, Pharmaceutical industry, platform, recall, safety, update
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Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media
Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft
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Mobile Health Records and Security
By Russ Ward (@russcward) We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR),...