Tag Archives: influence

29 Apr/11

Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...

Posted in Social Media | Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth | Leave a comment

18 Apr/11

PHARMA 101: Roles and Responsibilities in the Online Conversation

This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...

Posted in Social Media | Tagged business, community, conversation, credibility, discussion, expectation, Hospital, influence, information, medical practitioner, Patients, personal, perspective, Pharma, research, responsibilities, social media, stakeholders | 1 Comment

11 Mar/11

Digital Pharma on Quora

By Kimberly Reyes (@CommDuCoeur) There's been a lot of debate as to whether or not crowdsourced information, the type found on sites like Quora, is really beneficial to anyone. But, like many of...

Posted in Social Media | Tagged answer, Blog, community, content, digital Pharma, healthcare, influence, question, quora, social media, technology, Trends, Twitter | 3 Comments

9 Mar/11

Social Media All Stars: Patients

Most of us arent lucky enough to have a doctor in the house, so it makes sense that 80 percent of Americans turn to the Internet to get information about diseases, procedures, doctors, hospitals,...

Posted in Social Media | Tagged advocate, Blog, community, doctor, educate, influence, information, internet, patient, social media, treatment, Twitter | 1 Comment

1 Mar/11

Tips for Making Your Content King

By Todd LaRoche (@ToddLaRoche) Interactions take place online more so now than ever before. Even if youre not expanding your Web site strategy or participating in social media, chances are your...

Posted in Social Media | Tagged authenticity, authority, Blog, communication, content, Facebook, honesty, influence, newsletter, persuasion, privavy, relationships, social media, storytelling, strategy, transparency, Twitter, vision | Leave a comment

10 Dec/10

The Convergence of Pharma and Fashion

Image courtesy of Pierce Mattie Public Relations By Christina Brodie What do pharma and fashion have in common? Both are multi-billion dollar a year industries that influence how people look and...

Posted in Social Media | Tagged adherence, affordability, beauty, dental, Design, dical devices, economy, evergreen, fashion, industry, influence, innovation, inspiration, marketing, Pharma, physical appearance, product, style, youth | Leave a comment