Tag Archives: commercial
How Digital Is Changing Family Health
By Krissy Goelz (@krisgoelz) Twenty years ago, a Robitussin commercial called "Dr. Mom was a sexist, ham-handed parody of family division of labor. Its even a bit worse for wear when you watch it...
Posted in Digital Health
Tagged advertising, commercial, dads, database, digital, diseases, doctor, electronic health records, environment, family, genetic, Health, humor, internet, mobile, technology, TV, website
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The Science of Marketing to Women
By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
Posted in Social Media
Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth
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