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Author Archives: DJ Edgerton
Is Your Doc Social?
by DJ Edgerton (@wiltonbound) Its been several years now since the pharmaceutical industry first began to try to figure out social media – what it was, how to use it to find customers, how to give customers information, and how … Continue reading
Leave the Experts Alone!
by DJ Edgerton (@wiltonbound) Economist and author Noreena Hertz says that, “In a world of data deluge and extreme complexity, we believe that experts are more able to process information than we can – that they are able to come … Continue reading
What Pharma Can Learn From Lance Armstrong
By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would probably opt for a rubber yellow bracelet … Continue reading
Back to Basics: Storytelling
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking. By DJ Edgerton (@wiltonbound) Recent years have seen a return to alternative medicines once scoffed at by Western physicians. Treatments like chiropractic … Continue reading