Tag Archives: digital media
Did You Hear About …?
By Sven Larsen (@svenplarsen) ... Apple selling 3 million iPads last weekend? Amazon buying a robot maker for $775 million? Twitter buying Posterous? Facebook buying Gowalla? Or the rumors about...
Posted in Social Media
Tagged digital briefing, digital media, information, rss feeds, technology trends
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DTC is Just Around the Corner
As we prepare for this year's DTC conference in washington, we wanted to share one of our favorite interviews from last year's conference. Here's former Governor and Presidential candidate Howard...
Where Are the Pharma Superbowl Ads?
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
Posted in Social Media
Tagged advertising, digital media, marketing, mass media, Pharma, social media
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Attention To Detail: The FDA Is Watching You
By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
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Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web
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Poof! You’re in Direct Marketing (Sort Of)
By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...
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Tagged advertising, awareness advertising, digital media, marketing, media, technology
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