PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them:
• What is the next big trend that everyone will be talking about this year?
• Is there a new social media site, mobile app, digital interface, or anything else that you think the industry should be excited about?
• What is the greatest unrealized potential of the digital channels currently out there that pharma needs to jump on right away?
• What have you learned from your previous digital experiences that will help you to improve your digital initiatives this year?
Take a look at what industry experts including Jim Dayton, Jim Lefevere, Steve Gransden, Trish Nettleship, Brent Rose, RJ Lewis, Shwen Gwee, Hans Wernke, and Pixels & Pills own Michael Spitz have to say.