@Spitz interviews Brian Shields of the UpTempo Group at the Digital Pharma East Conference in Philadelphia 2012.
Fresh from moderating a panel discussion on physician engagement, Brian discusses the unique qualities of the optometric space, where medical device manufacturers, primary care physicians, and retail cosmetics marketing seamlessly converge. Optometrists are often the first-line in identifying significant diseases, such as diabetes, and therefore play an important role in managing overall health. Brian and his team helps to create niche communities that have enormous networking and engagement potential. Brian provides healthcare social media management and consulting assistance in many ways, including helping optometrists connect with each other through their Facebook pages, and providing point of sale/point of care marketing for individual practices with finite resources. Aggregation of best practices and saving headcount are a couple of the direct benefits he offers optometrists, who practice in a field where, unlike most other specialties, patients are excited and unabashed about sharing their success stories and recommendations.