Tag Archives: social media
Lessons from the Yugo – Social Media and Patient Outcome
By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives...
Posted in Social Media
Tagged Communities, marketing, Patient Outcome, Patients, social media, Social network
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Patient Communities in Social Media
Image courtesy of www.overlakehospital.org By DJ Edgerton If you knew that you needed to talk directly with a very specific type of person who made up a very small percentage of the overall...
Posted in Social Media
Tagged Communities, Condition Specific, Patients, social media
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Is Your Corporate Site Like a Kitchen Junk Drawer?
http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today...
Posted in Digital Health
Tagged digital strategy, marketing, social media, technology, Thought Leaders
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Don’t Forget the Social – Conferences You Should be Attending
By DJ Edgerton In many ways, conventions seem like a bit of a throwback. Companies have less money, and we all have less time, to go on junkets. Right? But on the other hand, work is all vastly...
Revisiting Reality in Advertising
By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
Posted in Social Media
Tagged Education, marketing, Pharma, social media, technology, Thought Leaders, User Experience
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Finding Real Value in Social Media
image courtesy ofwww.biojobblog.com By Guy Mastrion We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a...
The FDA, Freedom of Speech and the Web
By Guy Mastrion For Pharma marketers, digital media (the web specifically) is anything but black and white. The FDA requires that all branded marketing and promotional materials be viewed within...
Posted in Social Media
Tagged Compliance, Education, FDA, Legal Issues, Pharma, social media, Web Design
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Digital Media and US Health Care Reform
By DJ Edgerton Diagnosis: deja vu. Fourteen years ago, there was another health care debate going on. But 14 years ago, there were no social networks, no blogs, no microblogging, no HD video, no...
Posted in Social Media
Tagged Digital Tools, Health Care Reform, social media, Trends
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Pharma Thought Leadership-Ten Twitterers We’re Following
By DJ Edgerton With apologies to Tigger for the misquote: the wonderful thing about Twitter is that Twitterers are wonderful people. And that might be one of the top reasons to get onto Twitter: it...
Newton’s Laws of Social Media
By DJ Edgerton Newton. The one with the apple, remember? You've got his Laws of Motion tucked back in your brain from school somewhere. Did you ever think they might come in handy again? They...
Not Just Brochures Anymore
(photo by the Onion) By Dan Licht Pharmaceutical sites aren't just brochure-ware any more. As the world goes online so are it's patients. They are flocking to sites for information and...