Tag Archives: social media
How Collaboration Can Improve Healthcare for Everyone
By DJ Edgerton The relationships between patients, healthcare professionals, Pharma and the FDA are fraught on all sides. Emotions run high and names are frequently called as one group describes...
Posted in Digital Health, Social Media
Tagged collaboration, Communities, Digital Tools, Education, FDA, Health care, Patients, Pharma, social media, Trends
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Life is Tweet
Pixels and Pills hosted it's first ever Tweetup last night (part of the social activities surrounding the Digital Pharma Conference) and we had an awesome time talking and exchanging ideas with the...
Posted in Social Media
Tagged Blogs, Communities, Conferences, social media, Tweetup, Twitter
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Back to Basics in Pharma Marketing
By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...
Posted in Social Media
Tagged advertising, branding, interactive, marketing, Pharma, social media, Trends
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Here Comes 2010!
Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...
Posted in Digital Health, Social Media
Tagged digital strategy, IPhone, marketing, media, social media, Trends
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Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
Social Media – What Do You Bring to the Party?
By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
Posted in Social Media
Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube
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The FDA Adresses Social Media
By DJ Edgerton The FDAhas been begging for suggestions on how to be more transparent, which in itself was impressive - but now, they're actually doing what the industry assumed would never happen....
The B.A.S.E. Method – How to Jumpstart Your Social Media Efforts
By DJ Edgerton "If I have seen further it is only by standing on the shoulders of giants." Another Isaac Newton quote, there. Have you tried the BASE Method recently? No, it's not a complicated...
Posted in Social Media
Tagged Best Practices, digital strategy, Pharma, social media, User Experience
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Ten Steps to Finding Influential Patient Bloggers
image courtesy http://www.flickr.com/photos/robyn-gallagher/ / CC BY 2.0 By DJ Edgerton Welcome to the search for the Holy Grail, Digital-Age Edition. How do you find the blogs that really matter...
Posted in Social Media
Tagged Blog, Communities, patient bloggers, Pharma, social media, Thought Leaders
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Creating a Social Media Policy for Your Company
By DJ Edgerton Congratulations: you've just been assigned to create the social media policy for your company. You feel a bit puffed-up with your social media expertise. But slowly, you will begin...
Health Care Changes Beyond Social Media
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks...
Posted in Social Media
Tagged Health care, Pharmaceutical industry, Physician Social Networks, social media, Social network, Trends
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KISS – Healthcare and the Potential of Simplicity
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...
Posted in Social Media
Tagged Design, Education, social media, Thought Leaders, User Experience, Web Design
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