By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
By Guy Mastrion
You’re probably reading that acronym and feeling fatigued already. But that’s kind of the point.
The virus was first identified in April and it hasn’t left the media spotlight since. I’m sure you’ve heard and read and seen all of these variations on the theme in the last six months:
Dangers of the virus.
Spread of [...]
Tags:communication·Education·H1N1·marketing·Pharma·Pharmaceutical industry·press·promotion·publicity·Trends
