Tag Archives: publicity
Why your Crisis Communication Plan Needs a Makeover
By Carl Turner (@leftyrightbrain) When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but its...
Posted in Social Media
Tagged Chrysler, conversation, crisis communications, employees, gaffe, Johnson & Johnson, media, mistake, plan, policy, PR, publicity, social media, strategy, stunt, transparency, Twitter
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What H1N1 Can Teach Pharma About Marketing
By Guy Mastrion You're probably reading that acronym and feeling fatigued already. But that's kind of the point. The virus was first identified in April and it hasn't left the media spotlight...
Posted in Social Media
Tagged communication, Education, H1N1, marketing, Pharma, Pharmaceutical industry, press, promotion, publicity, Trends
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