Tag Archives: Pharma
The B.A.S.E. Method – How to Jumpstart Your Social Media Efforts
By DJ Edgerton "If I have seen further it is only by standing on the shoulders of giants." Another Isaac Newton quote, there. Have you tried the BASE Method recently? No, it's not a complicated...
Posted in Social Media
Tagged Best Practices, digital strategy, Pharma, social media, User Experience
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Ten Steps to Finding Influential Patient Bloggers
image courtesy http://www.flickr.com/photos/robyn-gallagher/ / CC BY 2.0 By DJ Edgerton Welcome to the search for the Holy Grail, Digital-Age Edition. How do you find the blogs that really matter...
Posted in Social Media
Tagged Blog, Communities, patient bloggers, Pharma, social media, Thought Leaders
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Congress, Health Care Reform and the Man in Black
By Guy Mastrion This morning I went out for a walk and had this great old Johnny cash song in my head called, "One Piece at a Time The song relates the story of an auto worker who cant afford the...
Don’t Forget the Social – Conferences You Should be Attending
By DJ Edgerton In many ways, conventions seem like a bit of a throwback. Companies have less money, and we all have less time, to go on junkets. Right? But on the other hand, work is all vastly...
Revisiting Reality in Advertising
By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
Posted in Social Media
Tagged Education, marketing, Pharma, social media, technology, Thought Leaders, User Experience
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Finding Real Value in Social Media
image courtesy ofwww.biojobblog.com By Guy Mastrion We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a...
The FDA, Freedom of Speech and the Web
By Guy Mastrion For Pharma marketers, digital media (the web specifically) is anything but black and white. The FDA requires that all branded marketing and promotional materials be viewed within...
Posted in Social Media
Tagged Compliance, Education, FDA, Legal Issues, Pharma, social media, Web Design
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Pharma Thought Leadership-Ten Twitterers We’re Following
By DJ Edgerton With apologies to Tigger for the misquote: the wonderful thing about Twitter is that Twitterers are wonderful people. And that might be one of the top reasons to get onto Twitter: it...
Not Just Brochures Anymore
(photo by the Onion) By Dan Licht Pharmaceutical sites aren't just brochure-ware any more. As the world goes online so are it's patients. They are flocking to sites for information and...
Welcome to Pixels and Pills
The Pixels & Pills blog is a collaborative effort between some passionate professionals in the Pharmaceutical Marketing and Communications space. Technology is revolutionizing the way...