Tag Archives: social media
Digital & Pharmacies: What’s the Holdup?
We've often used our digital bully pulpit to chastise Pharma companies both big & small for their tardiness in adopting the latest digital tools and technologies. We've sounded the alarm more...
Posted in Digital Health
Tagged mobile, Pharma, pharma retailers, social media, User Experience
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Facebook Announces Organ Donor Initiative
Huge announcement from Facebook today. Watch the video below and look for Pixels & Pills reaction in tomorrow's post. Facebook COO Sheryl Sandberg sat down with "ABC World News anchor Diane Sawyer...
Pinterest: Another Tool or Another Headache?
By DJ Edgerton (@wiltonbound) You know a new technology has reached the tipping point when clients start including it on their RFPs. As a digital veteran, I've seen it happen with social media...
All Quiet on the Austin Front?
Were you there? The parties are over, the cel phone carriers are breathing a sigh of relief and the bleary eyed technorati have slowly made their way home. SXSW Interactive is officially over and...
Are You There Facebook? It’s Me, Pharma.
By DJ Edgerton (@wiltonbound) Who controls the conversation about your brand in the social media space? You? The consumer? The FDA? Those are the usual suspects that come up when we have those...
Posted in Social Media
Tagged ae reporting, Facebook, facebook timeline, fair balance, FDA, off label use, pharma marketing, social media
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A New Approach to FDA Guidelines
By Sven Larsen (@svenplarsen) Frustrated with the wait for FDA social media guidelines? Trying to make sense of the Sunshine Act? You're not alone. In fact, those concerns are shared by just...
Is Pharma Ready for a Whitney Houston Moment?
By Sven Larsen (@svenplarsen) February has been a big month for social media with tremendous activity surrounding both last night's Oscar ceremony and the Superbowl. But the event which should...
Posted in Social Media
Tagged crisis management, FDA guidelines, real-time web, social media, Twitter
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One Way to Teach Your Boss About Social Media
By Sven Larsen (@svenplarsen) Do you want your boss to realize the full potential of social media? Yesterday on Pixels & Pills we talked about John Mack's observation that very few senior...
Where Are the Pharma Superbowl Ads?
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
Posted in Social Media
Tagged advertising, digital media, marketing, mass media, Pharma, social media
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MS Voices Leads the Way in Pharma Customer Service
By Sven Larsen(@svenplarsen) Who's doing it right? That's a question we're often asked since we've routinely challenged Pharma to embrace social media and an expanded dialogue with their...
Posted in Social Media
Tagged call center, customer service, Facebook, patient communities, social media
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What Pharma Could Learn from Mad Men
by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
Posted in Social Media
Tagged communication, Don Draper, healthcare, innovation, inspiration, Mad Men, marketing, Pharma, Pharmaceutical industry, social media, strategy, Trends
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Conversation: Darshan Kulkarni on the FDA Draft Guidance
Last week Pixels & Pills' editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan...