10 Sep/12
By Spitz (@SpitzStrategy) Understanding Your Audience Budget, time, and resources are becoming increasingly finite, so every pharma marketer must now address questions that include: What is the...
31 Jul/12
By Spitz (@SpitzStrategy) Hope Springs Infernal Seems a day of press doesn't go by without a pundit, blogger, or consultant extolling the need for pharma participation in social media. The inherent...