By Sven Larsen (@zemoga)
Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut their staff last year or took on more patients or simply don’t want to spend the time with a drug [...]
Tags:Blogs·communication·detailing·Education·marketing·Physician Social Networks·social media·technology·Trends·user needs
By DJ Edgerton
Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled “No, Pharma’s Digital Future Isn’t All Social Media: Here’s What My Crystal Ball Looks Like.” He points out that there’s more to consider beyond the current media darling (social media) and postulates – first, that the FDA isn’t going [...]
Tags:Health care·Pharmaceutical industry·Physician Social Networks·social media·Social network·Trends
