Social Media
Do We Need Health Report Cards?
By DJ Edgerton (@wiltonbound) When was the last time you got an "A"? As the CEO of a company of just under 100 people and the father of two school age children, performance measurement is a part of my everyday...
DTC is Just Around the Corner
As we prepare for this year's DTC conference in washington, we wanted to share one of our favorite interviews from last year's conference. Here's former Governor and Presidential candidate Howard Dean talking about...
Where are the Pharma Reps on Grey’s Anatomy?
By Sven Larsen (@svenplarsen) Watching Peter Diamandis recent talk on a "world of abundance" and reading my colleague Jason Brandt's thoughts on how news organizations affect the public's perceptions of Pharma...
Are You Feeling Better?
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Are You There Facebook? It’s Me, Pharma.
By DJ Edgerton (@wiltonbound) Who controls the conversation about your brand in the social media space? You? The consumer? The FDA? Those are the usual suspects that come up when we have those conversations in...
A New Approach to FDA Guidelines
By Sven Larsen (@svenplarsen) Frustrated with the wait for FDA social media guidelines? Trying to make sense of the Sunshine Act? You're not alone. In fact, those concerns are shared by just about every person...
Got Questions About Compliance?
By Sven Larsen (@svenplarsen) We received a welcome surprise in our Pixels and Pills inbox this week, the first monthly newsletter from Dr. Darshan Kulkarni. We've interviewed Darshan before and it's safe to say...
We Are All Health Consumers Now
By Sven Larsen (@svenplarsen) Have you heard that expression? It's become a bit of a mantra since Regina Herzlinger used it in the HARVARD BUSINESS REVIEW last year. And it seems to be taking over discussions...
Is Pharma Ready for a Whitney Houston Moment?
By Sven Larsen (@svenplarsen) February has been a big month for social media with tremendous activity surrounding both last night's Oscar ceremony and the Superbowl. But the event which should really send up...
Michael Graves Wants to Redesign the Patient Experience
By Sven Larsen (@svenplarsen) One of the most compelling sessions of this week's Health and Wellness program at Social Media Week was Michael Graves' fascinating (and at times very moving) talk on redesigning...
Let the FDA Know What You Think About Social Media
If you're in New York City this afternoon, you've got a chance to make your voice heard. As part of Social Media Week, friend of the blog Marc Monseau will be leading a unique event, "Let's Crowdsource! FDA...
Social Media Week NYC is Here!
Social Media Week NYC is here and the Health and Wellness Hub is already abuzz with observations and conversations form some of digital pharma's best and brightest. Here's a selection of images from the first...