Social Media
Pharma Thought Leadership-Ten Twitterers We’re Following
By DJ Edgerton With apologies to Tigger for the misquote: the wonderful thing about Twitter is that Twitterers are wonderful people. And that might be one of the top reasons to get onto Twitter: it lets you see...
Health Care: The Personal Is Political Is Professional
By DJ Edgerton Initiatives are underway from a variety of organizations to reform - and re-form - health care in the United States. For instance, digital health records. Microsoft and Google have thrown...
A Pharma Grade Book on Social Media
By DJ Edgerton Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it's not as bad as all that. There's already a...
Pharma Tech Ed: Looking Beyond Twitter 101
(photo Ǭ© Perfect Prototype) By DJ Edgerton Sardonic coolhunters like to say that by the time the New York Times reports on the latest trend, it's already passe. Well, by that definition, social media...
Newton’s Laws of Social Media
By DJ Edgerton Newton. The one with the apple, remember? You've got his Laws of Motion tucked back in your brain from school somewhere. Did you ever think they might come in handy again? They just...
Not Just Brochures Anymore
(photo by the Onion) By Dan Licht Pharmaceutical sites aren't just brochure-ware any more. As the world goes online so are it's patients. They are flocking to sites for information and access when...
Welcome to Pixels and Pills
The Pixels & Pills blog is a collaborative effort between some passionate professionals in the Pharmaceutical Marketing and Communications space. Technology is revolutionizing the way everyone...