3 Oct/11
by Krissy Goelz (@krisgoelz) How do you market the new hotness when it is neither new nor hot anymore? Its a pressing issue for pharmaceutical companies, which have become increasingly dependent...
Posted in Social Media
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Tagged drug development, drug discovery & development, drug patents, drugs, marketing, patent, patents, Patients, Pharma, Pharmaceutical industry, research
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2 Jul/10
By Jason Brandt (@Jasondmg3) When budgets are tightening, but just as much work still needs to be accomplished, that leaves only one option: figure out a way to do it cheaper. In pharma, as in...