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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future

By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...

Social Media 23 Apr/13

Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands

By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc² health &...

Digital Health, Social Media 8 Apr/13

Free Speech, Fair Balance, and the Future of Pharma

By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories, designed to...

Digital Health, Social Media 1 Apr/13

Phearless Pharma: Social and Mobile Marketing Pioneer

By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social and earned...

Digital Health, Social Media 25 Mar/13

Digital Health Disruption and the Transformation of Healthcare

By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave the way...

Digital Health, Social Media 24 Mar/13

Pharma Marketing Think Tank: The Future of Digital

PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them: • What is the next big trend that everyone will be talking about this...