Tag Archives: Thought Leaders
Is It Time to Add Another Rung to the GROUNDSWELL Ladder?
By Sven Larsen (@zemoga) What kind of social media user are you? Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL,...
Posted in Social Media
Tagged Communities, digital strategy, Digital Tools, marketing, Patients, social media, Social network, Thought Leaders, Trends, user needs
Leave a comment
Is This the End of the Line for KOLs?
By Sven Larsen (@zemoga) Recently Ed Silverman noted on the In Vivo blog that doctors may be banned by their employing hospitals by accepting stock. This makes sense, in one way - of course,...
Posted in Social Media
Tagged compensation, doctors, Health, Health Care Reform, Legal Issues, Medicine, Opinion leadership, social media, Thought Leaders, Trends
1 Comment
How Pharma Companies are Using Twitter
By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
You Might Be a Winner!
Just a quick reminder that we've got prizes waiting for the winners of our "Win a Social Media Library" contest. If you're twitter handle appears below contact sven.larsen@zemoga.com or...
What’s the Most Innovative Company in the World?
By Sven Larsen (@zemoga) How about Lego? The company that sparked a million kids' imaginations has also been a leader in adapting technology like augmented reality and 3D animation. Their latest...
Posted in Digital Health
Tagged Communities, creativity, Digital Tools, ideas, innovation, Thought Leaders, Trends
Leave a comment
How to Connect With Physicians Via Social Media
By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...
How Barack Obama Can Help Your Business
By DJ Edgerton (@wiltonbound) Have you ever thought of the government as a business partner? Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an...
Are You Ready for 2010?
By Sven Larsen(@zemoga) "All things are ready, if our minds be so." - Henry V, Shakespeare There are a lot of bloggers weighing in with their predictions for 2010 this week. People are...
Posted in Digital Health, Social Media
Tagged Apple, Blogs, Cloud computing, Communities, Conferences, digital strategy, Digital Tools, Google, media, social media, technology, Thought Leaders, Trends, User Experience
Leave a comment
Angels We Have Heard… in Pharma?
By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
Posted in Social Media
Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
Leave a comment
Can We Fix Pharma’s Trust Issues?
By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...
Did You Win Our Social Media Library Contest?
By DJ Edgerton (@wiltonbound) It's the time of year when it's better to give than receive so Pixels and Pills (with a little help from our friends at Wiley) is happy to play Santa. We asked you to...
Posted in Social Media
Tagged #pnpsm, contest, Digital Tools, Education, social media, Thought Leaders, Twitter, winners
2 Comments
Why You Need to Rethink Your 2010 Strategy
By Sven Larsen (@zemoga) What will the Pharma industry be like in 2010? Even though there are only 10 days left in 2009 I don't think that's a question anyone can accurately answer. Not because...