Tag Archives: Thought Leaders

Is Your Corporate Site Like a Kitchen Junk Drawer?

http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today...
Posted in Digital Health | Tagged , , , , | Leave a comment

Revisiting Reality in Advertising

By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
Posted in Social Media | Tagged , , , , , , | Leave a comment

Finding Real Value in Social Media

image courtesy ofwww.biojobblog.com By Guy Mastrion We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a...
Posted in Social Media | Tagged , , , , | 1 Comment

The Ten Best Pharma Blogs We’re Reading Now

http://www.flickr.com/photos/cogdog/ / CC BY 2.0 By DJ Edgerton 1. The Path of the Blue Eye. 2. Whydot Pharma. 3. WSJ Health Blog. For why you should be reading these top three blogs, look at...
Posted in Social Media | Tagged , , | 5 Comments

Pharma Thought Leadership-Ten Twitterers We’re Following

By DJ Edgerton With apologies to Tigger for the misquote: the wonderful thing about Twitter is that Twitterers are wonderful people. And that might be one of the top reasons to get onto Twitter: it...
Posted in Social Media | Tagged , , , | 4 Comments