Tag Archives: Thought Leaders

Is Your Doctor on Yelp?

By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
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Did You Enter Yet?

By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...
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What’s Your Pharma Wishlist for 2010?

By Sven Larsen (@zemoga) Do you have all your holiday shopping done yet? if you're like most of us you've probably received wish lists from your friends and family, so you know what kind of gifts...
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Can Innovation Be a Pharma Game Changer?

By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to...
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How Can Pharma Communicate Better?

By Guy Mastrion (@gmastrion) We've been grousing about how pharma doesn't take its own reputation seriously enough. So we decided, okay, let's be productive and think of ways to better that. First...
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Win Some Holiday Reading

By Sven Larsen (@zemoga) Just a quick reminder that you still have a chance to win yourself a free social media library. Thanks to our friends at Wiley Publishing, we're giving away copies of...
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What’s Coming in 2010?

By DJ Edgerton (@wiltonbound) Consolidation Jobless recovery Personalized medicine Social media Health care reform If you were playing Pharma Buzzword Bingo, that'd probably be your winning line...
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How to Turn a Merger Into a Career Opportunity

By DJ Edgerton People are so worried about keeping their jobs these days that they're keeping their heads down and can't stop thinking about whether they'll be laid off. Can you blame them?...
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How You Can Win a Free Social Media Library!

By DJ Edgerton Back in September, Mike shared his digital reading list - newspapers, websites, newsletters and blogs that he loved. We've also given you lists of bloggers, Twitterers - even...
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Is Pharma Responsible for the Rise in the Placebo Effect?

By Guy Mastrion An article in a recent issue of WIRED cited statistics that the placebo effect is twice as strong as it used to be. Is it really, I wondered? I guessed not. I guessed that there was...
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Is Web MD the 800 Pound Gorilla of Healthcare Information Providers?

By DJ Edgerton WebMD - sine qua non, in online health information. Over 40 million people enter a WebMD search - every month. US News & World Report called it "the Mall of America of health web...
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Is it Time for a New(Old) Pharma Business Model?

By Guy Mastrion If you need us here at P&P to tell you that the times they are a-changin... you need more than a blog to help you out. How many big-pharma mergers and takeovers have we seen...
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