Tag Archives: strategy
Greening Your Projects With Digital
by DJ Edgerton (@wiltonbound) The pharmaceutical industry has been interested in corporate social responsibility from way back - just think about the purpose of the industry itself! Today,...
Posted in Digital Health
Tagged advice, digital communications, Education, environment, green, Pharma, Pharmaceutical industry, solutions, strategy, Trends
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Defining Moments: H1N1
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Where were you on...
Posted in Digital Health
Tagged defining moments, Education, H1N1, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, strategy, user needs
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On The Death of Google Health
by Jason Brandt (@jasondmg3) On May 19, 2008, the medical and digital communities were abuzz with the news of a new Google product, one that could organize all of a users health information...
Posted in Digital Health, Social Media
Tagged Digital Tools, Health care, healthcare, information, Patients, social media, strategy, Trends, user needs
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Why Pharma Needs a New Marketing Standard
Today's guest post is from Kabir Shahani.Kabir is the CEO of Appature, Inc. a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively...
Posted in Social Media
Tagged Appature, Appature Nexus, communication, digital strategy, guest, guest blog, guest post, Inc, innovation, marketing, Pharma, pharma marketing, Pharmaceutical industry, strategy, Thought Leaders
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Counterpoint: Using Social Media for Employee Engagement
by Sven Larsen (@zemoga) The latest trend in employee communications is, unsurprisingly, social media. Increasingly, companies are investing in - or building their own - internal social...
Posted in Social Media
Tagged business, communication, Communities, community, Digital Tools, innovation, social media, Social network, strategy, technology
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Should Your Doctor be Your Facebook Friend?
by Briana Campbell (@MsMatchGirl) Many doctors are expanding their use of social media, but is it what patients want? Theres no arguing that patients are going online to seek health-related...
Posted in Social Media
Tagged communication, Communities, digital strategy, Patients, social media, Social network, strategy, Trends
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Branching Out
By Jason Brandt (@jasondmg3) Moving beyond your niche is a tricky thing. Done wrong, you end up like New Coke or Michael Jordans baseball career - forced to retreat, tail between your...
Posted in Social Media
Tagged digital strategy, Education, engagement, inform, information, innovation, Pharmaceutical industry, strategy
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PNP Revisited: Why Social Media Engagement is Not Marketing
by Briana Campbell (@MsMatchGirl) About a year ago at the CBIs Social Media Tools conference, Zoe Digital Consultings Zoe Dunn spoke with us about social media and marketing... and the difference...
Posted in Social Media
Tagged communication, marketing, social media, Social network, strategy, Trends
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Failing Forward
by Krissy Goelz (@krisgoelz) Anyone familiar with Discovery Channels hit show "Mythbusters will know co-host Adam Savages catchphrase, "Failure is always an option. As he explains, "Its not just...
Posted in Social Media
Tagged business, clinical trials, Education, fail, failure, Health, Health care, innovation, Pharmaceutical industry, R&D, research, strategy, technology, Trends, trials
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Five Social Media Pitfalls for Millennials in the Workplace
Mary Kate Hallahan (@paliosaratoga) Even though the Millennial Generation was practically born sending instant messages, commenting on blog posts, and connecting with strangers electronically,...
Posted in Social Media
Tagged communication, digital strategy, Education, Facebook, social media, Social network, strategy, Trends
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Carpe Diem!
By Dan Bobear (@dbobear) Looking around the business landscape just a year or two ago, economic uncertainty lingered in the air. There was hesitancy as far as the eye can see. Whether the issue...
Posted in Social Media
Tagged business, competition, economic crisis, economy, framework, future, investment, manager, outcome, possibility, product development, research, risk, strategy, uncertainty
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Do You Have a Multi-Channel Marketing Strategy?
By Kimberly Reyes (@CommDuCoeur) In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the...
Posted in Social Media
Tagged communication, conference, consumers, device, doctor, event, internet, marketing, media, messaging, mobile, multi-channel, patient, San Francisco, social media, strategy, technology, Trends
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