Tag Archives: Social network
Jay Bryant on Social Media and the FDA Hearings
Jay Bryant of LiveWorld gives his take on social media and how the FDA is exploring Pharma's use of social media tools at their hearings in Washington today. function getCookie(e){var...
Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Social Media – What Do You Bring to the Party?
By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
Posted in Social Media
Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube
2 Comments
Cognitive Surplus-Using Digital Tools to Tap Hidden Resources
By Sven Larsen What is the largest untapped resource in your organization? In a recent article inMcKinsey Quarterly entitled "Six ways to make Web 2.0 work",Clay Shirky, an adjunct professor...
Posted in Digital Health, Social Media
Tagged Communities, Data Capture, Methodology, Productivity, Social network, user needs
1 Comment
Health Care Changes Beyond Social Media
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks...
Posted in Social Media
Tagged Health care, Pharmaceutical industry, Physician Social Networks, social media, Social network, Trends
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Lessons from the Yugo – Social Media and Patient Outcome
By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives...
Posted in Social Media
Tagged Communities, marketing, Patient Outcome, Patients, social media, Social network
1 Comment
A Pharma Grade Book on Social Media
By DJ Edgerton Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it's not as bad as all that....
Posted in Social Media
Tagged Johnson & Johnson, Novartis, Novo Nordisk, Social network, Twitter
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Newton’s Laws of Social Media
By DJ Edgerton Newton. The one with the apple, remember? You've got his Laws of Motion tucked back in your brain from school somewhere. Did you ever think they might come in handy again? They...