Tag Archives: Risk mitigation
3 Dec/09
By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
Posted in Social Media
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Tagged advertising, branding, Compliance, drug safety, DTC, Education, FDA, Legal Issues, marketing, media, Pharma, Pharmaceutical industry, Risk mitigation, Trends, user needs
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30 Oct/09
By DJ Edgerton I believe the FDA assumes inherent common sense - and I believe that's exactly their problem. Hear me out. I know you're thinking, "Are you kidding? The FDA? The ones who mandate...
7 Oct/09
By Jim Mittler, PhD Creating a heightened focus on drug safety early in the drug development process is becoming the new paradigm for pharmaceutical companies. After hearing risk management...
2 Oct/09
By Jim Mittler, PhD Since 2007, the FDA has had the authority to require pharmaceutical companies to develop a risk evaluation and management strategy (REMS) for marketed products to ensure that...