Tag Archives: Pharmaceutical industry

Branching Out

By Jason Brandt (@jasondmg3) Moving beyond your niche is a tricky thing. Done wrong, you end up like New Coke or Michael Jordans baseball career - forced to retreat, tail between your...
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Failing Forward

by Krissy Goelz (@krisgoelz) Anyone familiar with Discovery Channels hit show "Mythbusters will know co-host Adam Savages catchphrase, "Failure is always an option. As he explains, "Its not just...
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Is PharmaWall The Tool You’ve Been Waiting For?

by Briana Campbell (@MsMatchGirl) There has been a lot of talk, over the past few months, over Facebook's changing commenting policies and the pharma industry. Our friend Jonathan Richman clears...
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PNP Revisited: New Year Night Stalkers

by Jason Brandt (@jasondmg3) Six months ago, we read a lot of predictions about what was supposed to happen in 2011. We all know the world didnt end in May, but were all of those predictions so...
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See You There! Digital Pharma West

We're in the air today, on our way to Digital Pharma West. We'll be speaking to thought leaders (come say 'hi' or, perhaps something a bit more salient, and get yourself on camera!) and posting...
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Join P&P At BDI’s Social Communications & Healthcare 2011: Case Studies and Roundtables

Weve spent the last couple of years talking about how we, as healthcare marketers, can make a difference by utilizing, and encouraging the use of (OK, maybe pushing for a little), social media in...
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How Spirits Would Reinvent the Healthcare Industry

By Andy Smith (@andysmithpalio) What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with todays focus on healthier lifestyles, the health...
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Issues in DTC: New Approaches to Patient Compliance

By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
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Pixels and Pets!

By Krissy Goelz (@krisgoelz) Are your kids asking for a new kitten or puppy for Christmas? If so, they're not alone. According to the Humane Society, 39% of US households own at least one of the...
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Breaking Out of the Ghetto

By Sven Larsen (@zemoga) It may come as no surprise to many who read this blog that in the design world, Pharma work is often seen as the "red headed stepchild". Pharma and (to a lesser degree...
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Attention to Detail

By Kimberly Reyes (@CommDuCoeur) Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole,...
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Things to be Thankful For

By Jason Brandt (@JasonDMG3) Your house is overflowing with little handprint turkeys, construction-paper Pilgrim hats, and grocery bags full of pureed pumpkin, pecans and crescent rolls. Visions...
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