Tag Archives: Pharmaceutical industry
Seven No-Nos of Social Media Engagement
by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
Posted in Social Media
Tagged #hcmktg, #hcsm, communication, Communities, community, digital strategy, Digital Tools, Education, Facebook, FDA, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, social media, social media platforms, social media strategies, Social network, strategy, Trends, Twitter
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Fallout? Pharma & The Facebook Wall
by Briana Campbell (@MsMatchGirl) About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls....
PharmaCONNECT: A New Way For Pharma to Meet Physicians
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physicians Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office...
Can Video be Your Brand Differentiator?
by Sven Larsen (@zemoga) There are a lot of people looking for jobs, but theres definitely a shortage of talent. Pharmaceutical companies are facing a specialized knowledge skills gap, whether...
Posted in Digital Health
Tagged communication, digital strategy, Digital Tools, Education, information, innovation, Pharma, Pharmaceutical industry, strategy, technology
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Running Scared: Pharma and the Facebook Wall
by Briana Campbell (@MsMatchGirl) The talk, for a long while now, has been about Facebooks change of guidelines, no longer allowing pharmaceutical companies to turn off comments on their Facebook...
Greening Your Projects With Digital
by DJ Edgerton (@wiltonbound) The pharmaceutical industry has been interested in corporate social responsibility from way back - just think about the purpose of the industry itself! Today,...
Posted in Digital Health
Tagged advice, digital communications, Education, environment, green, Pharma, Pharmaceutical industry, solutions, strategy, Trends
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POINT/COUNTERPOINT: Is It Time To Give Up On Social Media For Rx Info?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Compliance, Digital Tools, Education, Health, Health care, information, Patients, Pharma, Pharmaceutical industry, social media, Social network, Trends, user needs
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POINT/COUNTERPOINT: Is It Time To Give Up on Social Media For Rx Info?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Facebook, FDA, marketing, patient, Patients, Pharma, Pharmaceutical industry, Rx, social media
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Defining Moments: H1N1
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Where were you on...
Posted in Digital Health
Tagged defining moments, Education, H1N1, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, strategy, user needs
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I Can Haz Compliance?
source Lolcats by Briana Campbell (@MsMatchGirl) Meme ( /ãÀÜmiã¬êm/) is an idea, behavior or style that spreads from person to person within a culture ...memes are said to transmit ideas and...
Posted in Social Media
Tagged Compliance, Digital Tools, Education, engagement, internet meme, marketing, meme, patient, patient compliance, Pharmaceutical industry, user needs
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Abandoned!
by Krissy Goelz (@krisgoelz) It isnt just a problem for Paddington Bear anymore. Its a very real problem facing the pharmaceutical industry in ever-growing numbers. Prescription abandonment...
Posted in Social Media
Tagged Compliance, Digital Tools, Health, Health care, healthcare, innovation, patient, Patients, Pharma, Pharmaceutical industry, user needs
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Why Pharma Needs a New Marketing Standard
Today's guest post is from Kabir Shahani.Kabir is the CEO of Appature, Inc. a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively...
Posted in Social Media
Tagged Appature, Appature Nexus, communication, digital strategy, guest, guest blog, guest post, Inc, innovation, marketing, Pharma, pharma marketing, Pharmaceutical industry, strategy, Thought Leaders
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