Tag Archives: Pharmaceutical industry
30 Oct/09
By DJ Edgerton I believe the FDA assumes inherent common sense - and I believe that's exactly their problem. Hear me out. I know you're thinking, "Are you kidding? The FDA? The ones who mandate...
29 Oct/09
By DJ Edgerton You've heard the stories about them. Canaries were used up until very recently to monitor air quality in mines. When they stopped singing and dropped dead, it was time to beat a...
28 Oct/09
By Sven Larsen Quick, what's the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most...
27 Oct/09
By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
19 Oct/09
By DJ Edgerton Quick. What do you know about vaccines? Unless you work directly in the field, there are probably two main points that spring to mind first. One, that it's flu shot time. Two, some...
13 Oct/09
By Sven Larsen Recently, the FTC announced that bloggers must disclose any gifts or free product samples they receive from a company when writing a product review or endorsement. The new ruling...
2 Oct/09
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
29 Sep/09
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
4 Sep/09
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks...