Tag Archives: Patients

Pixels & Pills Ultimate Guide to Mobile Devices

By Dan Bobear (@dbobear) No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We'll wait. ...Back? Good. Because here, we're not going...
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Pixels & Pills’ Ultimate Guide to Online Communities

By Bob Mason (@BobMasonPalio) We've talked before about different types of online communities, from Twitter to virtual worlds. The term, "online community" can mean anything from the "big ones"...
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Healthcare Scares

This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...
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Healthcare Creative Showcase

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
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Beloved Pharma TV Commercials

This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
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Revolution meets reform: can social media help shrink health disparities in the United States?

By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ǩ"this is according to the exponential growth of...
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Handling Patient Communities

This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
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For The Healthcare Community, There’s An “App” For That

By Marty Hardin (@mjhardin) Whats so great about the iPad? Okay, lets get this clear up front. I havent seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of...
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Location, Location, Location

By DJ Edgerton (@wiltonbound) Microblogging? Sooo 2008. If you listen to the hype that emanated from SXSW, it's all about location, location, location. Not very long ago, the idea to make it...
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The Rise of the Nurse Practitioner

By Sven Larsen (@zemoga) Dont think that nurse practitioners arent onto you. The drinks, the swag the truth is, theyve seen physicians fall temptation to pharma incentives. Theyve read the...
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Reaching Online Nurse Communities: The Heart of the Conversation

by Russ Ward (@russcward) Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled "Big Pharma's Nurse Will See You Now and recommended that our readers check out the...
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What Pharma Can Learn From Lance Armstrong

By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...
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